1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, and information received from service providers that support our operations.

Information You Provide

When you place an order, create an account, contact us, subscribe to communications, submit a review, or otherwise interact with our website, we may collect:

• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Account username and password
• Order and purchase information
• Product preferences
• Customer-service messages
• Return, refund, and dispute information
• Business or tax-exemption information when applicable
• Any other information you voluntarily provide

Payment Information

Payments may be processed through third-party payment processors. Depending on the payment method selected, these providers may collect payment-card details, billing information, fraud-prevention information, and other information necessary to complete the transaction.

AMS Trading Co does not generally store complete payment-card numbers on its own servers. Payment information is handled according to the policies and security practices of the applicable payment processor.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• Internet Protocol address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Links clicked
• Referring website
• Date and time of access
• Approximate location derived from an IP address
• Shopping-cart activity
• Cookie and similar technology information

We may use this information to operate the website, remember preferences, understand website performance, prevent fraud, and improve the customer experience.

2. How We Use Your Information

We may use personal information to:

• Process and fulfill orders
• Confirm purchases and provide order updates
• Arrange shipping and delivery
• Manage customer accounts
• Process returns, refunds, exchanges, and cancellations
• Respond to product, account, and order questions
• Provide customer service
• Detect and prevent fraud, unauthorized transactions, and misuse
• Maintain the security of our website and systems
• Improve our products, services, website, and customer experience
• Personalize website content and product recommendations
• Send service-related communications
• Send promotional communications where permitted
• Maintain transaction, tax, accounting, and business records
• Enforce our terms, policies, and legal rights
• Comply with applicable laws and lawful requests

3. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

• Keep products in your shopping cart
• Remember account and checkout preferences
• Enable secure login and checkout
• Analyze website traffic and performance
• Understand how visitors use the website
• Prevent fraudulent or suspicious activity
• Measure advertising effectiveness
• Provide relevant marketing where permitted

Some cookies are necessary for the website to function properly. Other cookies may be used for analytics, personalization, or advertising.

You may be able to control cookies through your browser settings or through any cookie-preference tool available on our website. Disabling certain cookies may affect website functionality, account access, or checkout performance.

4. How We Share Information

We may share personal information only when reasonably necessary to operate our business, complete transactions, provide services, protect our rights, or comply with legal requirements.

Payment Processors

Payment providers may receive the information necessary to authorize, process, verify, and protect payments.

Shipping and Fulfillment Providers

We may share names, shipping addresses, telephone numbers, email addresses, and order details with warehouses, shipping carriers, fulfillment providers, and logistics partners.

Website and Technology Providers

Information may be processed by companies that provide website hosting, cloud storage, security, analytics, email, customer-support, fraud-prevention, and e-commerce services.

Professional Advisers

We may share information with accountants, attorneys, insurers, auditors, consultants, and other professional advisers when reasonably necessary.

Government and Legal Authorities

We may disclose information when required by law, regulation, legal process, court order, or lawful government request.

We may also disclose information when reasonably necessary to protect AMS Trading Co, our customers, our website, or others from fraud, security threats, illegal activity, or harm.

Business Transfers

If AMS Trading Co is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.

5. Selling or Sharing Personal Information

AMS Trading Co does not sell customers' personal information for money.

However, some analytics or advertising technologies may be considered "sharing," "targeted advertising," or a "sale" under certain state privacy laws, even where no money is exchanged.

Where required by applicable law, customers may request to opt out of such processing by contacting us or using any privacy-preference option made available on our website.

6. Marketing Communications

Where permitted, we may send promotional emails regarding products, offers, store updates, and other marketing information.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message.

Even after unsubscribing from promotional communications, you may continue to receive essential service communications, including order confirmations, shipping updates, security alerts, account notices, and responses to customer-service requests.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy
• Complete and document transactions
• Maintain customer accounts
• Provide customer support
• Process returns, refunds, and disputes
• Meet tax, accounting, and legal requirements
• Prevent fraud and abuse
• Enforce agreements and protect legal rights

Retention periods may differ depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

We may retain certain records even after an account-deletion request when retention is required or permitted for legal, tax, fraud-prevention, dispute-resolution, or legitimate business purposes.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, electronic transmission, payment system, or data-storage method is completely secure. We cannot guarantee absolute security.

Customers are responsible for maintaining the confidentiality of their account passwords and for notifying us promptly if they believe their account has been accessed without authorization.

9. Your Privacy Rights

Depending on where you live and the laws applicable to AMS Trading Co, you may have the right to request:

• Confirmation of whether we process your personal information
• Access to personal information we maintain about you
• Correction of inaccurate information
• Deletion of certain personal information
• A portable copy of certain information
• Information about the categories of data collected
• Information about how data is used or disclosed
• Opt-out from certain targeted advertising, sales, or sharing
• Withdrawal of consent where processing is based on consent
• An appeal if a privacy request is denied

These rights may be subject to exceptions and eligibility requirements under applicable law.

We may need to verify your identity before completing a request. Verification may require confirmation of your email address, account, recent transaction, or other information reasonably necessary to protect your data.

Authorized agents may submit requests where permitted by law. We may require proof that the agent is authorized to act on your behalf.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

10. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended.

Subject to the law's applicability, definitions, and exceptions, these rights may include the right to:

• Know the categories and specific pieces of personal information collected
• Know the purposes for which personal information is used
• Know the categories of recipients to whom information is disclosed
• Request correction or deletion
• Opt out of the sale or sharing of personal information
• Limit certain uses of sensitive personal information
• Receive equal service and pricing when exercising privacy rights

AMS Trading Co does not sell personal information for monetary payment.

Where applicable, we will also process legally recognized browser-based opt-out preference signals as required by law and supported by our website systems.

11. Children's Privacy

Our website and products are intended for a general audience and are not directed toward children under 13 years of age.

We do not knowingly collect personal information from children under 13. If we learn that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

A parent or legal guardian who believes that a child has provided personal information may contact us.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, payment services, social networks, or other services.

We are not responsible for the privacy, security, content, or data practices of third parties. Visiting or using a third-party service is subject to that provider's own privacy policy and terms.

We encourage customers to review the privacy policies of third-party services before providing personal information.

13. Reviews and Public Content

When you submit a product review, testimonial, question, photograph, or other public content, some information may be visible to other website visitors.

Do not include sensitive personal information, payment information, private addresses, or other confidential information in public submissions.

14. International Visitors

AMS Trading Co is established in the United States and primarily serves customers within the United States.

Information submitted through our website may be processed and stored in the United States or in other countries where our service providers operate. Privacy and data-protection laws in those locations may differ from the laws in your country.

15. Do Not Track

Some browsers provide a "Do Not Track" setting. Because there is not one universally accepted technical standard for responding to these signals, our website may not respond to traditional Do Not Track signals.

Where required by applicable law, we may recognize supported opt-out preference signals related to the sale, sharing, or use of personal information for targeted advertising.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, technologies, or legal requirements.

When changes are made, the revised policy will be posted on this page with an updated effective date.

We encourage you to review this Privacy Policy periodically.